History
1970
Marie-Louise Schaernack opens Germany’s first Second Hand Shop in Hamburg and thereby establishes a new trade sector. The concept is convincing. Second hand liberates from fashion dictates, becomes high-quality and a new term for individual luxury. Second hand – but First Class.
1973
SECONDELLA moves into ABC Street with its first self-developed logo: The bitten apple.
1992
Relocation and enlargement to the present location Hohe Bleichen 5. An own electronic inventory management system is introduced. A corporate identity with a new logo is developed and registered as a protected word mark. Shop design and logo are based on the shapes and colours of the artist Kasimir Malevich, the founder of constructivism.
1999
A second store is opened next door: The SECONDELLA DEPOT.
2009
More rooms will be added on the first floor. Here you will find our Receiving Department, the Outlet for Womens- and Menswear and the Kids Designer Corner.
3 Stores – 1 Location